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Who sells Tuscany: platforms, operators and official bodies compared

Twenty-two reviews of the companies that sell tickets, day trips and experiences in Tuscany: eight platforms, seven local operators, five official bodies and consortia, and two guide sites. For each one you'll find who they are, what they sell, how they handle refunds and when it's better to buy direct from the source. Below is the index, with the method we use and a comparison of the platforms.

Reviews
22: 8 platforms, 7 operators, 5 official bodies and consortia, 2 guide sites
Our partners
Tiqets and GetYourGuide
Leaning Tower, official
€20 on opapisa.it; always more from resellers
Most flexible refunds
GetYourGuide, by default up to 24 h before
No refunds
Tickitaly; Tower tickets on Tiqets and Headout
Worth remembering
ratings and prices change: we give them as at our last check

Updated 24 September 2026

How we review

Independence. This guide is not the official site of any museum, consortium or public body, and it does not belong to any of the companies it reviews. Every review comes out of the same checks, applied to everyone: who the company is, what it actually sells in Tuscany, how payment, cancellation and customer support work, and what customers say.

Our partners. Tiqets and GetYourGuide are partners of this guide: if you book through our links, we receive a commission. We say so once here and again in their reviews, and it doesn't change our verdict. The other six platforms are not partners: we review them in exactly the same way, without commercial links.

Official seller or reseller. This is the distinction that matters most. The body that runs a monument sells the ticket at the base price; a platform resells it with a mark-up, sometimes with an extra service thrown in, such as an audio guide or more flexible cancellation. When the official site is the better deal we say so clearly, even though we earn nothing there.

The numbers change. Ratings, review counts and prices change every day. We always give them "as at our last check" and update them regularly, but before you pay, the listing on the seller's own website is what counts.

The platforms compared

A table to help you see the differences before reading the reviews. The Leaning Tower price refers to the Tower + Duomo ticket; the Trustpilot rating is the one at our last check.

PlatformStandard cancellationLeaning Tower of PisaCustomer supportTrustpilot
Official site (Opera della Primaziale)up to 2 h before€20email only, reply within 72 h
Tiqetsset per product; admission tickets normally non-refundable€25, non-refundablephone, email, chat and WhatsApp, 24 hours a day4.3 from about 61,000
GetYourGuiderefund up to 24 h before, unless stated otherwise€24Italian and international phone lines3.9 from about 56,000
Headoutnone, unless stated otherwisefrom €25, cannot be cancelledphone and email4.4 from about 63,500
Viatorset by the supplier; many day trips up to 24 hvaries by supplierhelp centre and chat, no public phone number4.5 from about 332,000
Musementvaries; many day trips up to 24 hfrom €24not checked4.0 from about 32,000
Civitatis48 h on the classic day trip from Florence€29 with audio guidephone and email4.5 from about 194,000
Tickitalyno refunds€25.50phone and email, Mon–Fri 08:30–17:30no page
attractiontickets.comnothing on sale in Tuscanyphone, Mon–Fri 09:00–19:004.8 from about 33,600

Two things stand out. First: for the Tower, no platform beats the official site. Second: Trustpilot ratings measure customers' experience with the platform worldwide, not the quality of its Tuscan day trips. For those, the reviews of the individual product matter more.

Here is a comparison of the Tower tickets sold by our partners. Partner prices change and we check them regularly.

Price ledger · partner prices checked regularly
No.OptionPlatformRatingDurationPrice
01 Pisa Leaning Tower & Cathedral Official Ticket & Audio Guide cheapest GetYourGuide 4.1 (513) 1h 30m €20.10
02 Pisa: Entrance Ticket to Leaning Tower & Cathedral GetYourGuide 4.5 (14,459) €24
03 Leaning Tower of Pisa & Pisa Cathedral: Entry Ticket Tiqets 4.5 (2,533) €25
04 Leaning Tower of Pisa & Pisa Cathedral: Fast Track Ticket + Audio Guide Tiqets 4.2 (219) 01:00 €30

Platforms

Tiqets. A Dutch platform founded in 2014, which Expedia Group has announced an agreement to acquire. In Tuscany it is strongest in Florence, Siena and Pisa, with timed tickets on your phone. It generally costs €4–7 more than the official ticket, and admission tickets are normally non-refundable: it's worth it when the official channel is sold out.

GetYourGuide. Based in Berlin, founded in 2009. Its strong point is day trips and experiences, with tens of thousands of reviews on the classic day trips from Florence and a standard refund up to 24 hours before. For admission tickets, it remains a reseller.

Headout. An American company based in New York. It sells a lot of timed tickets, often with crossed-out "discounted" prices and service fees that can appear at checkout. Its Leaning Tower ticket, from €25, can be neither cancelled nor rescheduled.

Viator. Tripadvisor's marketplace: every product belongs to a third-party supplier, and Viator acts as its agent. It has the widest choice of day trips from Florence, with operators such as Walkabout and Gray Line; refund policies vary from listing to listing.

Musement. A Milan-based agency in the TUI group, with an Italian licence. It sells the Tower from €24 and day trips from Florence with local suppliers. Some products have been reported as non-refundable despite carrying a free-cancellation label: check the terms.

Civitatis. A Spanish company based in Madrid, aimed mainly at Spanish speakers. In Florence it has heavily reviewed pay-what-you-wish free tours. Its Pisa–Siena–San Gimignano day trip costs €65, does not include the Tower and can be cancelled up to 48 hours before.

Tickitaly. A licensed Tuscan travel agency that resells tickets. The Tower costs €25.50, against the official €20, and once your order is confirmed there are no refunds. Its old Pisa and Lucca day trip from Florence no longer exists.

attractiontickets.com. A British reseller that works mainly with families heading to Orlando or Paris. At our last check it sold nothing in Tuscany; its old Tuscany day trip was a Sightseeing Experience product.

Local tour operators in Tuscany

Sightseeing Experience. The company from Cavriglia, in the province of Arezzo, that sells the "Tuscany Experience" coach day through Pisa, Siena, San Gimignano and Chianti. It is the official tour operator of City Sightseeing Italia and was recently acquired by Busitalia, part of the FS state railway group. Departures are at 07:30 from the ticket office at Santa Maria Novella station.

Walkabout Florence. Now called Walkabout Tours. It runs day trips to Tuscany, Chianti and the Cinque Terre, meeting at Santa Maria Novella station near the taxi rank. The "Best of Tuscany" starts from €75; the groups are large, as the company's own website admits.

Florencetown. The brand of Towns of Italy Srl, a tour operator registered with the Regione Toscana. Groups of up to 20 people for Vespa and wine tours, and semi-private groups of up to 8 for the Grand Tour of Siena and Pisa. The Vespa tour is not cancelled for rain, but you can move it to another date.

Tuscany Bike Tours. The real website is tuscany-biketours.com, with the hyphen; the one without the hyphen does not belong to the operator. The classic bike tour in Chianti costs €95, for about 20 km with lunch. Within 72 hours of departure, nothing is refunded.

Tuscany Ballooning. Dawn hot-air balloon flights over Chianti, Siena, the Val d'Orcia and other areas, from €270 to €450 per person depending on the take-off point. Changes must be requested at least 96 hours in advance; if the pilot cancels because of the weather, the flight is rescheduled.

Terme di Saturnia. The paid spa park near the Cascate del Mulino, which by contrast are free. The Parco starts from €30, with the white kit that you bring or hire; the actual spring is only in the Club, from €90.

Terme di Montecatini. The spa company is in a court-supervised creditors' arrangement (concordato preventivo), and today only the Tettuccio and the Terme Redi are open. Official prices are being updated, so it's best to phone. It remains worth a stop for the Art Nouveau (Liberty) architecture and the funicular up to Montecatini Alto.

Official bodies and consortia

Opera della Primaziale Pisana. The body that runs the Tower, the Duomo and the monuments of the Piazza dei Miracoli. Tower and Duomo cost €20, and every reseller charges more. It gives no ticket support by phone: you write to a dedicated email address.

Opera della Metropolitana di Siena. It runs the Duomo complex, with bookings handled by Opera Laboratori. The OPA SI PASS costs €14, or €16 when the floor is uncovered. Watch out for sites with similar names: they do not belong to the Opera.

Consorzio Vino Chianti Classico. The consortium of the Gallo Nero (Black Rooster), founded in Radda in 1924, with about 480 producers. It doesn't sell visits, but it publishes the list of member estates; the Casa Chianti Classico in Radda is privately run.

Consorzio del Brunello di Montalcino. The producers' association, founded in 1967. Its website explains the rules for Brunello, at least two years in wood and release on 1 January of the fifth year after the harvest, and lists the wineries that welcome visitors.

Visit Tuscany. The official regional tourism portal, promoted by the Regione Toscana and run by Fondazione Sistema Toscana. It sells nothing: its offers link to the operators' own websites, and the operators remain responsible for refunds and support.

Guide sites

Italyplanner. A travel guide site with affiliate links and paid consultations, on a very recent domain. Its terms of use do not yet name the owner: useful for ideas, not for paying for services.

Leaningtowerpisa.org. An unofficial guide to the Leaning Tower of Pisa, which states up front that it earns commissions. It reports the official prices correctly; to buy, though, opapisa.it is the better choice.

Where to start

If all you need is an admission ticket, start from the review of the official body and switch to a platform only if the time slots have sold out. If you're looking for a day trip, compare GetYourGuide, Tiqets and Viator, then check who the operator is. For ideas on what to do, see the pages on day trips from Florence and experiences in Tuscany.

Frequently asked questions

Are Tiqets and GetYourGuide official sites?
No. They are platforms that resell tickets and distribute tours run by other operators. Even when the listing names the official body as the supplier, as it does for the Leaning Tower of Pisa, the price is higher than on the body's own website. In return they offer convenience, reviews to compare and sometimes more flexible cancellation.
Should I buy Leaning Tower tickets on the official site or on a platform?
On the official site of the Opera della Primaziale Pisana, if you can find the time slot you need: it costs €20 and you can cancel or change the time up to 2 hours before. Platforms always cost more, usually between €24 and €30, and are useful when the official slots are sold out or the Opera's online payment is suspended. On Tiqets and Headout, the Tower is non-refundable.
Which platform has the best cancellation policy?
For day trips, GetYourGuide: by default it refunds in full up to 24 hours before, unless the listing says otherwise. Civitatis goes up to 48 hours on its classic day trip from Florence. Tiqets and Viator decide product by product. Headout and Tickitaly are the strictest. In every case, what counts is what is written on the individual product's listing.
Are your reviews influenced by commissions?
We earn a commission when you book through our links to Tiqets and GetYourGuide. That is exactly why we always say when the official site costs less, even though we earn nothing there, and why we write up our partners' shortcomings just as we do everyone else's. Platforms that are not our partners get no commercial links.
Why have booking platforms been fined in Italy?
The Italian Competition Authority fined several platforms and resellers over Colosseum tickets in Rome: according to the Authority, they bought up basic tickets and resold them only in more expensive packages. Those fined include GetYourGuide, Tiqets and Musement; Viator was not. The case concerns Rome, not Tuscan monuments.

Sources

  1. AGCM (Italian Competition Authority): fines over Colosseum tickets
  2. Opera della Primaziale Pisana: prices
  3. Opera della Metropolitana di Siena: visits and tickets
  4. Tiqets: attractions in Tuscany
  5. Trustpilot
  6. Visit Tuscany, the official regional tourism portal